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Over-the-counter personal care includes actives like colloidal oatmeal and salicylic acid.
March 4, 2022
By: Melissa Meisel
P&G Ventures rolled out Bodewell, a line of skin care products for consumers with eczema and psoriasis. Bodewell’s new personal care lines feature actives such as colloidal oatmeal and salicylic acid along with moisturizers and a novel botanical blend, BW22. According to P&G, the skin care products are free of steroids, parabens and fragrance – and no prescription is needed. Additionally, Bodewell offers a Dry Scalp Daily Shampoo and a Sensitive Skin Body Wash. “Nearly 40 million...
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